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[File image] The Cape Town headquarters of the South African Revenue Service (SARS) is seen in this picture.
The South African Revenue Services (SARS) has urged social media influencers to declare all their income for tax compliance. It says it’s investigating undeclared income earned through online content.
SARS Spokesperson Siphithi Sibeko says influencers will be taxed according to the income generated.
“According to the Income Tax Act of 1962, anyone who earns an income, that income must be taxed. Now in the case of influencers, just like freelancers, they earn income at different times and different levels but be that as it may, when they reconcile everything over a year, that constitutes an income, a gross income they must then be taxed on the basis of the income that has been generated.”
Media Release: SARS clarifies issues around social influencers
SARS has noted information circulating in public regarding taxation of social influencers. SARS wishes to clarify its position with respect to this category… pic.twitter.com/AMuqhy0YY2
— SA Revenue Service (@sarstax) September 5, 2025
