-
The public broadcaster has faced significant financial constraints in recent years.
SABC Group CEO, Nomsa Chabeli, has told thousands of delegates at the Nedbank IMC Conference that the public broadcaster remains a favourable destination for investment.
The SABC is a proud partner of Africa’s biggest marketing conference.
The public broadcaster has faced significant financial constraints in recent years, primarily due to a decline in TV license compliance and competition from digital media platforms.
A private company, BMIT has been appointed to come up with a viable funding model for the broadcaster.
Chabeli says the SABC is still a powerful brand despite its shortcomings.
“The SABC – we need to remember is that it also ensures South Africa’s cultural relevance. And as marketers, you want to be at the point of interest, the point of conversion, because there you have an audience that is receptive, that is listening, because what they’re listening to is in the language of their choice, which is very, very critical, which is only the SABC actually that offers that. No one else offers that in South Africa or in fact on the African continent. So, we’re saying to marketers, partnering with the SABC is partnering with relevance,” says Chabeli.
