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Radio mic in a studio.
Eastern Cape radio broadcasters believe that the responsible use of Artificial Intelligence (AI) has the potential to assist with audience growth and make radio content more appealing, particularly to younger audiences.
This comes as Radio Day celebrations continue globally.
This year’s theme is Radio and Artificial Intelligence: AI is a Tool, not a Voice.
Radio remains the most accessible and conventional medium for news, education, and entertainment, particularly for rural and disadvantaged communities in South Africa.
A trusted platform for dialogue and cultural preservation, radio remains a widely consumed medium, reaching audiences in their homes, cars and workplaces, among other places.
Although radio is transforming, as it adapts to digital technology, it remains a powerful tool for language preservation.
Radio is also a source of entertainment and a form of healing and emotional support for audiences.
Although human interaction remains key in radio, adapting to new technology can help advance radio.
The SABC is the only media organisation with 18 radio stations on the African continent, broadcasting in 11 official languages.
