
Brands score big in Kaizer Chiefs and Springboks sponsorships
Castle Lager’s sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied) Think of the controversy surrounding the SARU over a potential R1.3bn equity deal with Ackerley Sports highlights and it is apparent just how sponsorship…