#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy
Hilux depends on brand loyalty That’s what the newest ad for the Hilux capitalises on, somewhat cheekily stealing the Jeep’s history, considering that for many years, ordinary people around the world would describe a 4×4 vehicle as a Jeep. Toyota now reckons that you shouldn’t say bakkie, you should say Hilux. We see a grandfather…
