
UK ad spend surpasses £10bn in Q2 2024, driven by digital boom
Source: www.unsplash.com This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1. AA/Warc has upgraded its forecasts for 2024,…