From Zero to Positive: #GBCSA2024 champions climate-integrated construction solutions
Source: Lisa Reynolds, chief executive officer of GBCSA. The three-day event, which culminates on Friday, 7 November 2024, has once again drawn a significant number of industry professionals, and has not disappointed in its focus on innovative solutions and ambitious goals for climate-positive building practices. The theme for this year’s convention, “Zero+ or Zero Positive…
BBDO Germany’s 6 minute brand film for Lidl’s global holiday campaign
Lidl’s global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied) The brand film is directed by Academy Award-winning filmmaker Tom Hooper. Set around the theme of wishes coming true, it positions one of the largest retailers in Europe as…
The WHO is nearing a Global Pandemic Agreement – the impact on SA and the Global South
Source: Ngaa Murombedzi, AHF regional advocacy and policy manager for Southern Africa. While intended to enhance pandemic preparedness, the current draft will perpetuate global health inequities, leaving South Africa and other low- and middle-income countries without vital resources, including timely access to vaccines, technology transfer, and financial support. “The stakes couldn’t be higher for Africa,”…
NetOne takes clean-up campaign to Mutasa district
The telecoms giant last Friday partnered with stakeholders in Mutasa district, Manicaland province, in a campaign to promote a clean environment. NETONE, one of Zimbabwe’s leading mobile network operators, has rolled out a clean-up campaign in various communities as part of efforts to fight environmental pollution. The telecoms giant last Friday partnered with stakeholders in…
Why personalisation trumps segmentation in understanding your audience
Cezanne Joynt, is the client services manager at Achievement Awards Group. By using data to get really personal. By getting out from behind our desks and doing some real-world research. And by connecting with our audiences, face-to-face, one-on-one. Doing these things provides insights that no segmentation can. It’s useful to categorise people. But segmentation is…
From Amazon to Massmart: discover Black Friday deals in South Africa
Photo by: Kaboompics.com via www.pexels.com Since the Covid-19 pandemic, retailers and brands stretched Black Friday throughout November to avoid crowds in stores and ease the pressure on already strained supply chains. The trend continues this year as cash-strapped consumers are expected to stretch their rands even further as the cost of living rises. Here’s what…
Report uncovers the reality of PR internships in SA – strengths and gaps
Source: www.unsplash.com The findings highlight successful components of PR internships and areas requiring strategic improvements to ensure these programmes benefit both interns and agencies. According to the report, 92% of interns rated their internships as valuable for developing essential PR skills, with practical experience in media relations, client communications and event management standing out. Agencies…
Karabo Motsepe appointed TBWA\South Africa’s head of talent acquisition
TBWA\South Africa has appointed Karabo Motsepe as its new head of talent acquisition (Image supplied) Her role will be crucial in advancing TBWA\South Africa’s efforts to recruit diverse, highly skilled and talented individuals who contribute to the agency’s culture of creativity and disruption. “We’re excited to have Karabo on board,” says Luca Gallarelli, CEO of…
Oil falls on stock build, firm dollar as Trump win projected
Source: Reuters. Brent crude oil futures was down $1.17, or 1.5%, to trade at $74.36 per barrel at 0710 GMT, while US West Texas Intermediate (WTI) crude lost $1.11, or 1.5%, to trade at $70.88 per barrel. Besides the surging dollar weighing on commodity prices, including oil, a Trump presidency could see policies that may…