Business#Loeries: Emuron Alemu wants you to start a cult 8 months ago1 mins “Let’s start a cult.” That was the provocative lead into a captivating presentation that closed off Loeries Creative Week. Emuron Alemu, renowned creative director and brand strategist, shared his insights on building cult-like brands. Post navigation Previous: #Loeries: How Noah’s Ark turned Airtel into Nigeria’s most loved brandNext: #Loeries: Frank Hahn throws down the creative gauntlet