How marketers can balance short-term gains with long-term success

Source: www.unsplash.com A new study by Warc in partnership with Google, highlights the latest research in EMEA on the importance of measuring both short-term and long-term effectiveness, the connection between brand metrics and sales, and how the latest technological and methodological advancements around measurement may help advertisers have a more holistic view on the impact…

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Black Friday 2024 might be the economic boost SA needs

Image supplied South Africa’s wholesale, retail and fuel sectors are forecasted to generate more than R88bn in additional economic value for the economy as a whole during November 2024 amid surging consumer interest in Black Friday sales. That’s according to research commissioned by Capital Connect. The study shows that retailers in South Africa will generate…

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Prasa and Sanral given January deadline for turnaround plan

Chairperson of the committee, Donald Selamolela, raised concerns about the potential liquidity challenges faced by Prasa and Sanral if their funding models and legislative impediments are not resolved. He noted the importance of these entities in delivering essential infrastructure services to South Africans. “These jewels of infrastructure projects give meaning to service delivery for our…

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Africa adopts global executive remuneration trends

Image source: alphaspirit – 123RF.com The research outlined some striking developments in executive remuneration at listed companies across six key jurisdictions – Kenya, Mauritius, Nigeria, South Africa, Tanzania and Zambia. Among the notable developments are the increasing adoption of executive share plans (ESPs) and employee stock ownership plans (ESOPs), along with the use of innovative…

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#BRICS2024: Kazan Declaration pushes for new financial systems and peace initiatives

Source: Reuters. The summit also addressed key international challenges, condemning unilateral sanctions and pushing for reforms to the global financial system. In the Kazan Declaration, Brics leaders outlined significant initiatives, including the establishment of a grain-trading platform, a cross-border payment system, and efforts toward pandemic preparedness. Below are the key points from the Kazan Declaration,…

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