Source: Reuters. “Initial market responses to the news today saw the rand weaken, and brought a day of volatility to the fore, influenced by uncertainty over potential shifts in US policies. “The reaction, albeit volatile, does not reflect a “shock” factor, and Trump trade has been priced in over the past few months. We are,…
Source: Lisa Reynolds, chief executive officer of GBCSA. The three-day event, which culminates on Friday, 7 November 2024, has once again drawn a significant number of industry professionals, and has not disappointed in its focus on innovative solutions and ambitious goals for climate-positive building practices. The theme for this year’s convention, “Zero+ or Zero Positive…
Lidl’s global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied) The brand film is directed by Academy Award-winning filmmaker Tom Hooper. Set around the theme of wishes coming true, it positions one of the largest retailers in Europe as…
Source: Ngaa Murombedzi, AHF regional advocacy and policy manager for Southern Africa. While intended to enhance pandemic preparedness, the current draft will perpetuate global health inequities, leaving South Africa and other low- and middle-income countries without vital resources, including timely access to vaccines, technology transfer, and financial support. “The stakes couldn’t be higher for Africa,”…
Cezanne Joynt, is the client services manager at Achievement Awards Group. By using data to get really personal. By getting out from behind our desks and doing some real-world research. And by connecting with our audiences, face-to-face, one-on-one. Doing these things provides insights that no segmentation can. It’s useful to categorise people. But segmentation is…
Photo by: Kaboompics.com via www.pexels.com Since the Covid-19 pandemic, retailers and brands stretched Black Friday throughout November to avoid crowds in stores and ease the pressure on already strained supply chains. The trend continues this year as cash-strapped consumers are expected to stretch their rands even further as the cost of living rises. Here’s what…
Source: www.unsplash.com The findings highlight successful components of PR internships and areas requiring strategic improvements to ensure these programmes benefit both interns and agencies. According to the report, 92% of interns rated their internships as valuable for developing essential PR skills, with practical experience in media relations, client communications and event management standing out. Agencies…
TBWA\South Africa has appointed Karabo Motsepe as its new head of talent acquisition (Image supplied) Her role will be crucial in advancing TBWA\South Africa’s efforts to recruit diverse, highly skilled and talented individuals who contribute to the agency’s culture of creativity and disruption. “We’re excited to have Karabo on board,” says Luca Gallarelli, CEO of…
Source: Reuters. Brent crude oil futures was down $1.17, or 1.5%, to trade at $74.36 per barrel at 0710 GMT, while US West Texas Intermediate (WTI) crude lost $1.11, or 1.5%, to trade at $70.88 per barrel. Besides the surging dollar weighing on commodity prices, including oil, a Trump presidency could see policies that may…
Source: © 123rf 123rf If you are worried about the dangers of AI taking over the world, the interview with Nobel winner Geoffrey Hinton is chilling and essential viewing This month, in Part 1 VML strategic director Antonio Petra gave us a practical guide to using AI to improve how your agency operates with your…
