
IAB Online AdSpend Report: SA’s digital ad revenue soars to R17.7bn
(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report While accelerated growth experienced in digital advertising post-pandemic stabilised in 2022, this year’s Report shows a remarkable 21.5% year-on-year (YoY) growth — more…