
Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin
Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied) Research shows that the global exhibition market will see a seven percent CAGR over the next few years from $39.4bn in 2023 to $6bn by 2032, as businesses look to showcase their…