
Investing in unity: The true impact of sports sponsorships in South Africa
Source: © SA the Good News SA the Good News Carrie Delaney, managing director, Mscsports (Pty) Ltd, says sponsorship isn’t just about a branding exercise; it’s about creating shared experiences that resonate with our collective identity When brands back events like the Rugby World Cup, the Soweto Derby, or even smaller community-driven initiatives, they are…