
Sanlam teams up with Mpho Popps for financial literacy marketing campaign
Sanlam revealed that the comedy show was in fact a marketing campaign. Source: Supplied. Stigma Held over three sold-out nights in Johannesburg, this campaign turned financial literacy into entertainment, delivering key money lessons without the usual stigma. Mariska Oosthuizen, chief marketing officer at Sanlam, says, “This campaign is rooted in the insight that South Africans…