Photo by David Dvorácek on Unsplash Unlocking the new customer mindset The 2024 Mzansi Consumer Barometer by Kantar revealed that with South Africa’s e-commerce market continuing to grow, customers are demanding more from the retail brands they support. Consumers are placing higher demands on the brands in their ecosystems, seeking out value wherever they can!…
Source: © 123rf 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms Streaming services remain the most subscribed category, with 22% of users signing up for these platforms. On average users maintain 12 online subscriptions, including Netflix, Spotify and YouTube Premium – the most popular services…
Author: Sharleen James, chairperson of the ACA, and associate director at Accenture Song. The debate on transformation in South Africa’s advertising industry touches on a complex and sensitive reality; while many agencies are complying with BBBEE regulations and adjusting their demographics on paper, the spirit of transformation lags behind. This disconnect between regulatory compliance and…
Source: www.unsplash.com A newly published British Council study concludes that a new generation of African readers and writers has been disrupting traditional publishing. They’re using new technologies and social media, holding public events, promoting indigenous languages and changing consumer behaviour through savvy self-publishing methods. But the report is only a snapshot covering a small fraction…
Source: © 123rf 123rf Vincent Maher, CEO at True I/O, gives seven lessons from AI creative optimisation This month, in Part 1 of a jam-packed AI in Advertising VML strategic director Antonio Petra gave us a practical guide to using AI to improve how your agency operates with your clients and internally. Now in Part…
Source: Supplied. Albertinah Kekana chief executive officer of RBH; Nana Phiri head corporate client groups at RMB, and Colleen Larson, chief executive officer at Business Engage. The GMAs were developed by Business Engage to acknowledge and celebrate instances where women are represented meaningfully in mainstream business across Africa. This is RMB’s third year sponsoring the…
CHAIRPERSON of a Harare-based youth empowerment co-operative has appeared in court on a US$40 000 fraud charge. CHAIRPERSON of a Harare-based youth empowerment co-operative has appeared in court on a US$40 000 fraud charge. The accused, Lydia Dzvova (37) of Mabvuku high -density suburb, was granted US$100 bail on Monday when she appeared before magistrate…
Source: www.pexels.com Ongoing campaign MultiChoice said the raids represent significant victories in an ongoing campaign to protect its content, secure the entertainment industry, and reduce risks to consumers associated with pirated devices. The first raid, conducted in Booysens, Johannesburg, uncovered a distribution network supplying unauthorised streaming devices. Through extensive investigative work, MultiChoice and the Directorate…
Minister Malatsi continues his crusade to streamline communications by taking on the emergency number situation. Malatsi has tasked the Independent Communications Authority of South Africa (Icasa) with implementing this transition, which aims to enhance emergency response efficiency through a unified contact system. The initiative draws its legal basis from Sections 76-79 of the Electronic Communications…
NewsDay spoke to business leaders on their views about the festival. LAST week, the third Ideas Festival hosted by media mogul Trevor Ncube in Nyanga provided a galaxy of ideas on how Zimbabwe could be transformed. NewsDay spoke to business leaders on their views about the festival. Trevor Ncube — Alpha Media Holdings chairman Seeing…
