Advertising Regulatory Board clears Lifebuoy Soap ad of ‘inappropriate content’
Inappropriate? The advertisement in question features a young boy being playfully challenged by his father to prove that he has bathed. The boy, dressed in a towel, is seen dancing and lathering himself with Lifebuoy soap, which promises “100% stronger germ protection.” The ad aims to promote the product as a full-body cleanser, using a…
