Source: © 123rf 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape This is a significant increase from 36% in 2022 and 34% in 2021. Digital advertising has become indispensable for brands and businesses of all sizes. Post-pandemic, more consumers than ever before are digitally connected. In…
Photo by Kaboompics.com via www.pexels.com Consequently, consumers will continue looking for specials, loyalty programmes, and discounts to help make their money stretch further. Jonathan Spencer, brand and campaign manager at OneDayOnly.co.za, says research shows that this is due to a myriad of factors from financial constraints, to being mindful of future price increases and the…
Source: © 123rf 123rf The results from the MDPMI consumer survey show that online platforms’ influence on news consumption This is one finding from the Media and Digital Platforms Market Inquiry (MDPMI) national consumer survey that investigated how South Africans engage with news across various online platforms. Another interesting finding is the impact of AI…
Source: © 123rf 123rf Scopen 23-24 shows a strong uptick in ROI, the agency team and strategic planning. But the most-desired agency attribute today is strategic creativity “The quality of strategic thinking is not limited to creative campaigns but would include the marketing approach a client may be taking, providing an external perspective on what…
Source: © Bizcommunity Bizcommunity The 2023 AdFcous Awards winners. The finalists for 2024 have been announced and the winners will be announced on 27 November M&C Saatchi Abel has four finalists and Joe Public has two. Retroviral, 2023’s Small Agency of the Year is back in the running for this category this year, as is…
PRESIDENT Emmerson Mnangagwa PRESIDENT Emmerson Mnangagwa yesterday admitted serious infighting within the ruling Zanu PF as the party gathers for its annual conference in Bulawayo, and warned that “trouble-causers” will be severely punished. In his opening remarks, while addressing Zanu PF central committee members at the party’s headquarters, Mnangagwa asked if there were any sellouts…
CEO ART chairperson Oswell Binha BUSINESS wants the Zimbabwe Gold (ZiG) currency to be scrapped owing to its volatility despite the central bank’s insistence that the six-month-old currency is here to stay. Speaking at the CEO Africa Roundtable (CEO ART) currency review breakfast meeting in Harare yesterday, CEO ART chairperson Oswell Binha said the ZiG…
Paidamoyo Sajeni RENOWNED artist, Paidamoyo Sajeni (33) last Friday launched his second edition of the Black Narratives Exhibition, titled The Protagonist, a thought-provoking showcase of art that redefines the African experience and emphasises humanity’s unity in the face of global threats. Building on the success of the first exhibition, Freedom is Taken, Not Given, Sajeni’s…
ActionAid International secretary-general Arthur Larok HUMANITARIAN organisation ActionAid has called for the overhaul of the International Monetary Fund (IMF) and World Bank institutions saying they do not serve African interests. Zimbabwe is one of the countries in the Global South affected by huge debts from the IMF and the World Bank. In an exclusive report…
Alick Macheso ORGANISERS of the inaugural Chitungwiza Arts Festival believe that the dormitory town is the hub of arts in the country, judging by that thriving careers of stars that came out of the town. Speaking to NewsDay Life & Style, veteran actor, film maker and playwright Nobert Fero, who is spearheading the festival preparations,…
