New research shows SMS is not long for this world

RCS, heralded as the next generation of SMS, promises a more interactive and feature-rich experience. With Apple’s support for RCS in iOS 18, market adoption of is expected to surge, increasing by 282% between 2024 and 2025. This shift presents new opportunities for marketers to engage with consumers through enhanced messaging capabilities. MTN’s ambitious ad…

Read More

Healthcare coverage drops by 40%

Community Working Group on Health executive director Itai Rusike ZIMBABWE’S healthcare system is facing a significant crisis, with healthcare coverage dropping by 40% in recent years, according to a report by the Zimbabwe NGO Forum, amid calls for increased budget allocation to the sector. The report, titled Zimbabwe State of Human Rights Report, highlights the…

Read More

IIE-Vega celebrates 25 years of shaping some of South Africa’s creative and brand leaders

Gordon Cook Among the thousands of graduates who have passed through IIE-Vega’s doors, one standout is Trivern Chetty, marketing director for The Coca-Cola Company in Central Asia and Caucasus. Reflecting on his journey, Trivern credits Vega’s unique blend of practical coursework, real-world brand challenges, and internships for equipping him with the essential building blocks of…

Read More

The impact of fraud, waste, and abuse on medical-scheme members and strategies for industry reform

Source: 123RF. Fraudulent claims, unnecessary procedures, and mismanagement of resources are costing billions of rand, inflating healthcare costs, and putting additional financial strain on members. Instead of supporting essential treatments and care, these resources are being misused and misallocated, writes Katlego Mothudi, managing director at the Board of Healthcare Funders (BHF). At the recent BHF…

Read More

MTN’s ambitious ad launch promises personalised marketing in Africa

Source: www.unsplash.com Leveraging MTN and Ayoba’s robust first-party data and extensive network, MTN Ads offers businesses and agencies opportunities to connect with their target audiences through what it calls precise, data-backed campaigns that enhance customer experience and drive business growth. MTN Ads is a critical component of MTN’s digital services business, aligning with the company’s…

Read More

The big impact of quiet workers: How introverts drive corporate success

Image source: Narintorn Pornsuknimitkul – 123RF.com Recent insights from various studies, expert analyses, and workplace trends highlight how introverts excel in corporate life, leveraging their inherent strengths to drive success according to Linda Trim, director at Giant Leap, one of SA’s largest workplace design consultancies. Thoughtful leadership and listening skills Introverted leaders are increasingly recognised…

Read More

How business can help end homelessness

Business leaders, small and big, can help end homelesssness by offering work experience, says the writer. Archive photo: Ashraf Hendricks / GroundUp A growing list of cities are solving homelessness. Movements like Built for Zero prove it’s possible to implement dignified, lasting solutions—and save money in the process. These success stories were possible because of…

Read More