
Africa’s MICE industry eyes growth amid global competition and economic hurdles
Source: Freepik Africa’s business events sector is also experiencing significant growth, estimated at $16.6bn (R295bn) in 2023 and expected to reach $65.6bn (R1.2t) by 2032, reflecting a CAGR of 16.8%. Specifically, South Africa’s MICE industry was valued at $6.6 billion (R121.8bn) in 2023, with projections of $25.9bn (R477.9bn) by 2032, according to an Allied Market…