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How marketers can balance short-term gains with long-term success

Source: www.unsplash.com A new study by Warc in partnership with Google, highlights the latest research in EMEA on the importance of measuring both short-term and long-term effectiveness, the connection between brand metrics and sales, and how the latest technological and methodological advancements around measurement may help advertisers have a more holistic view on the impact…

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Children’s ARV treatment coverage worries govt

Speaking during a two-day workshop on HIV research held under the theme, Accelerating 95-95-95 HIV targets among children, Health and Child Care ministry’s national paediatric HIV care and treatment co-ordinator Angela Mushavi said children account for only 4% of all individuals living with HIV, yet they face a staggering 15% mortality rate from Aids-related illnesses….

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Percussionist Wowrae mourns best friend in song

The song features songstress Tahle WeDzinza, born Robin Ketahle Anesu Dawani. PERCUSSIONIST Kudzai Vincet Muwori, whose stage nameis Wowrae,  has released his debut song titled Alive When I’m Alone where he mourns the loss of his best friend. The song features songstress Tahle WeDzinza, born Robin Ketahle Anesu Dawani. “The song comes months after I…

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Gems Celtic Cup squad named

The Gems will compete against Northern Ireland, Wales and Scotland in the tournament scheduled to run from November 7 to 10 at the Emirates Arena. ZIMBABWE has announced the senior women netball team which is going to participate in an inaugural four-nation tournament known as the Celtic Cup to be hosted in Glasgow, Scotland, early…

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Fresh fears as PVO Bill sails through Senate

The Bill requires President Emmerson Mnangagwa’s signature to become law. THE controversial Private Voluntary Organisations Amendment Bill sailed through Senate last week amid fears by critics that government would use it to target non-governmental organisations (NGOs). The Bill requires President Emmerson Mnangagwa’s signature to become law. Critics have condemned the Private Voluntary Organisations (PVO) Amendment…

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Foreign flavour at Harare Classic

This year’s event will see competition in five different categories which are the men’s open bodybuilding, men’s physique, women’s bikini, men’s fitness and junior men’s bodybuilding. ZIMBABWE is slowly becoming a favourite destination for foreign athletes with bodybuilders from Malawi and Zambia set to feature at this year’s edition of the Harare Classic set for…

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