Source: © 123rf 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox – which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa While…
Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied) Research shows that the global exhibition market will see a seven percent CAGR over the next few years from $39.4bn in 2023 to $6bn by 2032, as businesses look to showcase their…
Image supplied Since the start in 1997, the brand has grown into one of the largest discount variety retailers. With a store on almost every corner, customers can conveniently find The Crazy Store in South Africa, Namibia, Botswana and Swaziland. Kevin Lennett, managing director of the group attributes the success of the retailer to multiple…
Margot Molyneux, founder of Design Week South Africa. Image supplied The event will take place in two key cities: Johannesburg from 10–13 October, and Cape Town from 24–27 October 2024. The platform is set to highlight innovation and collaboration across various design disciplines such as architecture, fashion, and urban planning. We chat with Margot Molyneux,…
Paddington Station Inc. has once again been recognised by its peers for its powerful campaigns in a climate where agency-client relationships are constantly under scrutiny, and brand reputation management and consumer engagement strategies are evolving rapidly. Receiving the Grand Prix Agency of the Year Award at a gala event in Cape Town, Paul Reynell, Paddington…
The nominees have been announced and the stage is set for an indelible night. FOR 30 years, the South African Music Awards (SAMA) have been the heartbeat of the continent’s music scene, pulsating with the rhythm of creativity, innovation, and excellence. This year’s milestone ceremony promises to be an unforgettable tribute to the industry’s finest….
Consumer Council of Zimbabwe (CCZ) chief executive officer Rosemary Mpofu acknowledged that they knew about the non-function of ZiG swipe machines in some retail outlets which was giving consumers headaches. THE dust road to Mutare stretched out before the 75-year-old Jacob Mutasa, a retired teacher from Chihera village in Betera, Buhera, under Chief Nyashanu. He…
The report states that more males (26%) than females (4%) above 18 years in urban domains reported to have ever consumed alcohol. HARARE and Matabeleland South provinces have been rated as having high levels of alcohol consumption, ranking at 29% and 28%, respectively, while Mashonaland Central tops in cigarette smoking. This is revealed in the…
IN an age where childhood should be synonymous with innocence and joy, a disturbing pattern of abuse has emerged, where young children are subjected to barbaric behaviour by the very people meant to care for them parents and caregivers. NewsDay Weekender has uncovered a string of disturbing cases in which children as young as infants…
Zimbabwe stands accused of holding disputed elections with the ruling Zanu PF party accused of employing intimidatory tactics to sway votes to its candidates, a charge it denies. SIX out of 10 Zimbabweans say elections, political violence and intimidation are the biggest threats to peace, a new report has said, showing how polls have left…
